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Stock pitch worksheet: a view you can defend

A useful stock pitch connects business evidence to a valuation and a decision. This worksheet uses a fictional company so you can practice the reasoning without presenting a real security recommendation.

6 pages · 40 minutes suggested practice · No email required

The research brief: Rowan Tools

Rowan sells replacement tools through distributors. Current annual revenue is $200m, EBITDA margin is 15%, net debt is $40m and diluted shares are 20m. The current share price is $10.00. Assume no preferred stock, noncontrolling interests, other nonoperating assets or dilution beyond the stated share count.

You are valuing the shares at a one-year horizon. For this exercise, use next year's EBITDA and the stated horizon net debt, with no interim dividends. The multiple ranges are hypothetical assumptions, not observed trading comparables.

One-year caseRevenueEBITDA marginEV/EBITDANet debt
Downside$190m13%7.0x$45m
Base$210m16%8.0x$35m
Upside$220m17%9.0x$30m
  • Calculate current EV and current EV/EBITDA.
  • Calculate one-year implied price and price return under each case.
  • Write a two-sentence investment view that acknowledges downside.
  • Identify evidence needed to support the base-case growth, margin and multiple.

The pitch structure

This packet does not provide consensus estimates, so you cannot honestly claim a variant view against consensus yet. Write what you would need to obtain. A positive calculated return alone is not evidence that the market is wrong.

PartPrompt
BusinessWho pays, for what product, and what drives repeat demand?
Variant viewWhich operating assumption differs from an observable consensus or market-implied expectation?
EvidenceWhich filing, dataset or documented observation supports it?
ValuationHow do operating assumptions translate to equity value per share?
CatalystWhat could cause investors to revise expectations, and when?
Risk / disconfirmationWhat observable evidence would make you change your view?
Write your answer before continuing

My business description and proposed view

Evidence I have / evidence I still need

The finding that would invalidate my view

Use your own notes or the writing space in the downloadable PDF.

Worked valuation: keep the equity bridge visible

Current equity value is $10 x 20m = $200m; adding $40m net debt gives $240m EV. Current EBITDA is $200m x 15% = $30m, so the current multiple is 8.0x. In the base case, EBITDA grows $3.6m. At an unchanged 8.0x multiple, that adds $28.8m EV; a $5m reduction in net debt adds another $5m equity value. Together they add $1.69 per share.

The base case implies 16.9% price upside, but the stated downside is 36.05%. These are scenarios, not probabilities. You have not established that the upside is likely or that the risk is acceptable.

$m except per shareDownsideBaseUpside
EBITDA24.733.637.4
Enterprise value172.9268.8336.6
Less net debt45.035.030.0
Equity value127.9233.8306.6
Value per share$6.395$11.69$15.33
Price return vs $10-36.05%+16.90%+53.30%

Build an evidence log before writing the conclusion

For a real company, start with its filings and record the period, definition and location of each figure. Read the business description, risk factors, financial statements, notes and management discussion. Reconcile adjusted metrics to their definitions and compare like periods.

Claim to testEvidence to requestWhat could weaken it
Replacement demand supports growthEnd-customer demand, distributor inventory and sell-through dataChannel loading or unusually high inventories
Margin can improve to 16%Pricing, input-cost, labor and product-mix bridgeDiscounting, lower utilization or temporary cost benefits
8.0x remains appropriateRelevant peers, risk and growth comparison on consistent definitionsWorse cash conversion or changed business risk
Net debt falls to $35mCash flow after capex, tax and working capitalInventory build, acquisitions or dividends

An honest preliminary pitch

Now deliver your version in 90 seconds. Explain the thesis, valuation bridge, key risk and the next piece of evidence you need. A good discussion makes the assumptions inspectable; it does not hide uncertainty behind a precise target price.

Source notes

Sources support the underlying concepts. The worked cases, figures and examples are original teaching material with the assumptions stated in the resource.

SEC: how to read a 10-K

Background for the filing review checklist. Rowan Tools and all valuation scenarios are original fictional teaching material.

Questions about this resource

Is Rowan Tools a real investment recommendation?

No. It is a fictional case. The prices, multiples and operating assumptions are supplied solely for practice.

Should I probability-weight these scenarios?

Only if you can justify the probabilities. The case provides no probability evidence; labeling an average as expected value would add an unsupported assumption.

Build on the exercise

More practice for the gap you found.

Continue with complete research notes, operating forecasts and longer cases with spreadsheet exercises.

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Stock pitch worksheet: a view you can defend

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State a valuation view, its operating assumptions and the evidence that would change it.

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